It’s such a small line of distinction yet the implications are profound. Our mechanic, Steve, believes that he is rendering a service to members of his community. His goal – his ethic – is to do good work for the people who trust him with their cars. Consequently, he has a loyal following and a solid, healthy business. Visit Steve’s shop and you’ll find an old guy sitting in an easy chair reading the paper. No one is in a hurry. Ask a question and Steve will stop what he’s doing and come look under your car. Then, he’ll chat with you about the weather or politics or swap stories about what the kids are up to. Steve won’t try to sell you what you don’t need. Leave your car with him and more often than not, after the repair, your car magically shows up in your driveway.
I always feel good after a visit with Steve.
Across the town is a specialty shop. They do work that Steve can’t do – or won’t do – in his small garage. He used to refer clients when they needed specialty work done on their cars. Not anymore. The owner of that shop is hyper-focused on how to maximize his business so, now, if you take your car to the specialty shop, you’ll be presented with a long list of repairs that your car may or may not need. The owner of this shop is no longer driven by a service ethic; he’s driven by a profit motive. He’s definitely maximizing his business.
There is a line of distinction and it is as simple as this:
I believe what we’ve lost, what we are now missing, is what Steve embodies: a genuine service motive. It’s an old world mentality, a small town ethic: work as service to others. Social cohesion is the result of people dedicated to serving other people. You can feel it at Steve’s shop. It’s personal. People gather there. Trust is a given.
On the other side of the line is the specialty shop. It’s a mill. Business is business and business is about making money rather than caring for the needs of the customer. You can feel it. It’s become impersonal. The lobby is like an elevator: no one talks. Trust is not a given: the work is hyper-efficient, factory-esque, so customers leave doubting the quality of the workmanship because the customer is no longer the center of the equation. Cha-ching is now the boss.
Social cohesion is the casualty of business dedicated to the bottom line above the people they serve.
And isn’t social cohesion what we are lacking?
We can serve each other – the very thing that makes a community and nation great. Or, we can exploit each other – the very thing that divides a community and erodes its trust. I believe that all of those angry red-hat-wearing-fox-news-watching folks want the same thing that I want: more Steves. They – like me – don’t want to be continually exploited, demeaned, and reduced by gorilla corporate interests who use us as a resource to be consumed and not a customer to be served. We want a government that serves the people rather than lines corporate pockets. More trust.
In the afterward of her book, Michelle Obama thanks the many, many people who supported her with the double entendre, “I am glad for you.” It is the encapsulation of a service motive. The first meaning of the double: For you I am glad. Your work made me a better writer, a better person. I could not have done this without you. Your service on my behalf matters more than I can express.
Meaning number two: I celebrate you. I serve your betterment just as you serve mine. We give generously to each other because Generosity – service – is the glue that binds us: social cohesion.
It’s a simple line of distinction. It is profound.
read Kerri’s blogpost about GLAD FOR YOU
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Filed under: Identity, Merely A Thought Monday, Metaphor | Tagged: artistry, david robinson, davidrobinsoncreative.com, ethic, exploitation, Kerri Sherwood, kerri sherwood itunes, kerrianddavid.com, kerrisherwood.com, Michelle Obama, service, social cohesion, story, studio melange, the melange, trust | 3 Comments »
The Direction of Intention 