Sail Anew [on KS Friday]

It’s hard to know what to believe. For instance, each day I cross paths with an advertisement showing me what to do if I experience tinnitus. The ad is muted so what I see is a smiling woman yanking repeatedly on her earlobes. And, each day, I think the same thing: this has to be some trickster-ish plot to get masses of people to pull on their ears. Invisible theatre worthy of the great Augusto Boal. I’m considering jumping on the city bus, taking a center seat, and without comment, begin tugging my lobes. I’ll either clear the bus, make friends or, in these United States, most likely be shot by an armed citizen whose only answer to the unknown is to shoot it. I suppose that sounds cynical but we citizens of the U.S.A. are living proof of the adage, “If a hammer is the only tool in your toolbox, then everything looks like a nail.” If a gun is your only solution, you’ll kill a teenager who accidentally pulled in your driveway or shoot someone who mistakenly knocked on your door. We read about it everyday. Every single day.

There’s another ad I appreciate appealing to people to check-the-facts before forwarding or liking what they read. “We are awash in misinformation…” it warns. “Amen, advertisement!” I cheer, “What took you so long?” With so much mis-info-noise ringing in our ears, we either need to regularly check what we hear or smile and yank our earlobes. My theory is that yanking our lobes will occupy our fingers so we can’t like or forward info-dreck. By-the-way, the statistics on gun deaths are easy to check. No one is making up the story of neighbors killing neighbors rather than talking to them. Of course, in one horrific case, a neighbor killed his neighbors because they talked to him. Sometimes the factual stuff is so disturbing it’s better to yank on your ears than consider how out of control it’s all become. Our elected officials are certainly yanking on their ears to make our noise go away.

My hope? My fantasy? We are trying to bust out of our cocoon. A caterpillar transformed can’t know it has become a different critter until it breaks out of its hard protective shell. Escape from a cocoon is not an easy process. It looks ugly. It’s not meant to be easy. The difficult cocoon-exit is essential for the next stage of butterfly survival and thriving. An arduous rebirth is necessary for the caterpillar to fulfill its transformation. Flight, an utter impossibility prior to the protective cocoon, the next part of the story. The fulfillment of possibility beyond imagining. Maturity. Wings dry while the butterfly catches its breath following the struggle. And then, the newly-minted butterfly takes its first step off the branch, releasing the old story, and sails anew into the world. Or, sails into a new world.

A new world. People protecting each other as civilized people are meant to do. All grown up. Listening. A bag full of tools for every situation. No guns needed. No longer a necessity to yank on its ears.

taking stock/right now © 2010 kerri sherwood

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read kerri’s blogpost about BUTTERFLIES

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Grasp The Natural Truth [on saturday morning smack-dab.]

I often tell Kerri that she’s beautiful and her built-in-response is to deflect or deny it. I believe her response is learned – I’ve yet to meet a child who is overly concerned with how they look. Kerri is not unlike most of the women (and men) I’ve met in my life: they’ve learned to not like their bodies. In fact, I just spent a few moments searching my vast memory banks for the women I’ve known who loved their bodies and I can recall a whopping two.

The message-assault on a woman’s psyche is intense and begins young. Change it, mold it, shape it, cut it, starve it, lift it…The industry demands that a woman continually strive for the unattainable shape, size, color…They can never-ever look into the mirror and think, “I’m beautiful. No changes necessary.”

If I had a magic wand, I’d ding Kerri and all women on the noggin and make it possible to grasp the natural truth of these words: you are unbelievably beautiful.

read Kerri’s blogpost about BURLAP

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Name Your Wine [on Two Artists Tuesday]

“Ooooh,” I said, reading the bottle, “I want to be untamed and unbound. Plush and jammy!” She rolled her eyes. I won’t tell you what she said. There might be children reading.

As wine bottles often do, it inspired an interval of time paying attention to the phrases I paste on the labels of my life. What if I described my days with wine-label terminology? Last week was definitely earthy and robust. Crusty with hearty notes of calamity.

In my work life, I’m hearing with alarming frequency the word taxonomy. We need to create a taxonomy. We are approaching a taxonomy. The study of naming. The science of definition. With what classification will we identify, and therefore label, our creation? If our product was wine, what would we say of it? Bold and expansive, yet subtle and refined? Are we talking about what it is, what it does, or defining it so it will sell? Those levers are never mutually exclusive. A written language is always an abstraction. Reaching yet never hitting its mark.

Aren’t we living in an age where the world is seeking a new-ish taxonomy? Spin your news channels and hear the same story-wine described in remarkably contradictory terms. What is fruity to one audience is classified as filthy to the other. Two labels, one wine. One team refusing to taste for themselves. We brand ourselves “divided.”

William Shakespeare either created or wrote for the first time in the English language over 1,700 words. I want him on my taxonomy team. I want him to lead my wine-life-labeling committee. Though, I imagine he would be amused to tears at our wild word-world of marketing, our reality-wielding-“news” channels, he wouldn’t be at all surprised that the power of a label pasted on an experience. “Call it what you will,” he might say, “It’s a sorry sight.” No matter. Words, words, words.

Sorry sight! A great name for a wine. A bold red blend for a brave new world. William gives it two thumbs up. Edgy and energetic, nutty and dippy with hints of crackers.

read Kerri’s blog post about WINE LABELS

Look In The Mirror [on Not So Flawed Wednesday]

red cup mirror copy

A few years ago Morris Berman wrote a book, Coming To Our Senses, that jumps with both feet into the complexities of mirrors. Believe it or not, there are societies that are not singularly obsessed with self-image.

What do we see when we look in the mirror? What image do we think we ought to project? Create? Reinforce? What image do we think we ought to match? What do we think we need to hide? What about that hair or those crow’s feet? What do we look for in the image that stares back? Have we ever considered that the image in the mirror is the reverse of what’s actual? That we will, in fact, always see the opposite and never see ourselves as we are?

What amazing power do marketers possess when crafting the images that sell stuff? Models with perfect profiles, men with Greek bodies, all of those images filtered through the magic of Photoshop to heighten, hide, or somehow manufacture a more desirable perfection, an unattainable you. That is the point, after all: to create a perfection that no mere mortal can attain. To create a purchase path, a product possibility of attaining the ideal, even for a moment.

On the island, there is a terrific little coffee house, The Red Cup. Someone at The Red Cup must have read Morris Berman’s book or at least caught on to the power of a mirror. They know, even after a few cups of good coffee, when washing your hands in the restroom, you are likely to look in the mirror and find something that needs changing, something lacking. And so, as a counterbalance to the programming, they offer a simple alternative, a suggestion, in fact, a possibility for what you might choose to see in the mirror: you are so cool, and intelligent and strong and fierce.

read Kerri’s blog post about THE RED CUP

 

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