In the 1960’s it was called a mantra. Today, we’d call it branding: “What you see is what you see.” The mantra-brand for minimalist art. Rather than capturing an image or referencing an emotion, the minimalist desired to expose forms and materials in the pursuit of essence.
Artists are not separate from the times in which they live. The minimalist movement arose following the second world war. These artists were young men and women who, early in their lives, experienced the reality of fascism; a rhetoric of purity masking mass murder. A promise of the return to greatness with the actuality of thuggery fueled by pathological lies. The promise of greatness has never aimed so low or been more feeble.
Is it any wonder that the young artists of that time desired to expose forms and materials. To pull off the mask of the promiser and expose the essence of the message? They understood the necessity, the real human cost, of investing in an empty illusion. A delusion of past greatness that never existed in the first place. Anger is easy to exploit. Division is easy to create. Gaslight illuminates a path to nowhere.
As history tries to repeat itself and thuggery at home and worldwide is on the rise, perhaps a return to minimalism is the antidote we require. Turn off the noise. Expose the form and the materials used. Circle back to the minimalist mantra: what you see is what you see.
read Kerri’s blogpost about MINIMALISM
like. share. support. comment. expose the thought. say what you see. we thank you.
buymeacoffee is a minimalist gesture exposing the essence of your support for the artists you value.
Filed under: Art, Perspective, Two Artists Tuesday | Tagged: anger, artistry, authoritarian, brand, david robinson, davidrobinsoncreative.com, delusion, division, essence, exploitation, fascism, form, gaslighting, illusion, Kerri Sherwood, kerri sherwood itunes, kerrianddavid.com, kerrisherwood.com, mantra, material, minimalism, minimalist art, pathological lie, story, studio melange, the melange, thuggery | 2 Comments »
The Direction of Intention 