Write The Essential [on Merely A Thought Monday]

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I’m not sure what stacks up around your house. At our house, the stacks are paintings, cartoons, designs, composition notes, manuscripts, folios, notebooks of ideas, scraps of paper jammed into the notebooks of ideas, lyrics a-go-go, and the supplies necessary to make the other stacks possible. Colored pencils, brushes, too many composition books, canvas, tissue paper, paint, sketchbooks, art books, and the stacks-and-stacks of stuff teetering on the piano and bench that somehow resemble a nest.

All of this is to note that we are fantastic generators of content and equally inept marketers of what we generate. Thus, the stacks. It was this realization – and the necessity of making a living – that one year ago gave birth to the melange. Melange means ‘mixture’ or ‘medley.’

The idea was simple: Monday would be dedicated to our cartoon, Chicken Marsala. Tuesday would be dedicated to our Two Artists designs. Wednesday was Flawed Cartoon day. Thursday was for my paintings. Friday was for Kerri’s music. We created a Society6.com store for each day, set about designing 5 product lines a week (oh, god,…more content). Through our blogs we’d write about and publish the day’s selection, he-said/she-said-style. People all over the world would read what we wrote, be captivated by the cartoon, design or composition, and race to the Society6.com store to buy a print or a mug or a laptop sleeve or a greeting card. Content out, income, well…in.

And, it happened. People all over the world read our blogs. And, almost no one raced to the Society6.com stores. We studied a few things, learned a few things, reconfigured, tried a few social-media-marketing variations, bought ad space, waved our hands, jumped up and down, danced silly dances – we pivoted and pivoted again.

More readers. Less-than-no shoppers.

One day, after eight months, we looked at each other and considered pulling the plug and would have pulled the plug except for one small-yet-oh-so-important detail: we love to write together. In the course of a year, the melange managed to boil itself down to its essence. Each day Kerri writes her post. “Don’t look!” she says as I, sitting next to her,  write mine. And then, before posting, we share them. We read to each other. It’s always a surprise (though mine are predictably “heady” and hers are 100% “hearty”).

When I looked back at our first post one year ago I laughed at the irony. Love needs no words. Well, in this case, in our case, love revels in words. There are too many words for the love to contain. And, so, our stacks grow happily higher and higher and higher.

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read Kerri’s blog post about A YEAR IN MELANGE

 

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chicken marsala ©️ 2016 david robinson & kerri sherwood

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