Pivot [on Two Artists Tuesday]

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I learned many things following Skip through the curious world of technology entrepreneurism. Peculiar terms like ‘incubator” and “accelerator,” once reserved for premature babies or the gas pedal in my car, were reassigned to ideas: ideas in need of nurturing or, more remarkable, ideas pumped up with steroids and released ravenous upon investors (who were also ravenous but more composed by virtue of their power position).

Among the most important lessons was this: despite the best incubation, even with warp speed acceleration, the best idea, the best product, was probably obsolete the day it hit the market. Someone, somewhere in the world, had already improved upon it. A better mousetrap has little or no shelf life. And so, I also added to my vocabulary a new understanding of the word ‘pivot.’ I love how similar an entrepreneur’s terminology is to a ballet dancer. Pivot, move, fluid, flow, swivel, turn, revolve. Keep your center. Keep your eyes on the spot or you will grow dizzy and fall. The spot is not the individual product, the single idea. It is the business spawned from the idea. It is the ongoing relationship with relevance/obsolescence.

Those in my age group are distinguished by our dance with obsolescence. Graphic designers, publishers, musicians, educators,…artists. We are distinct in having one foot in an analog world – I prefer easel and canvas to stylus and computer screen –  and the other foot in the digital tsunami. The art is innate. Relevance is another story entirely. Reinvention (another word for pivot) is a necessity. Entrepreneurs and artists are not so different.

After seeing our melange post on Surfing Uncertainty, Master Marsh  reflected that surfing uncertainty was more than a design, it was my credo. Horatio jested that I was either a dilettante-from-hell or a bodhisattva. I laughed. Illumination seems a bit out of my reach. I think technology makes dilettantes of us all!

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i was came into the world with art already in me ©️ 2016/2018 kerri sherwood & david robinson