brand | The Direction of Intention

See What You See [David’s blog on Two Artists Tuesday]

Posted on November 7, 2023 by davidrobinsoncreative

In the 1960’s it was called a mantra. Today, we’d call it branding: “What you see is what you see.” The mantra-brand for minimalist art. Rather than capturing an image or referencing an emotion, the minimalist desired to expose forms and materials in the pursuit of essence.

Artists are not separate from the times in which they live. The minimalist movement arose following the second world war. These artists were young men and women who, early in their lives, experienced the reality of fascism; a rhetoric of purity masking mass murder. A promise of the return to greatness with the actuality of thuggery fueled by pathological lies. The promise of greatness has never aimed so low or been more feeble.

Is it any wonder that the young artists of that time desired to expose forms and materials. To pull off the mask of the promiser and expose the essence of the message? They understood the necessity, the real human cost, of investing in an empty illusion. A delusion of past greatness that never existed in the first place. Anger is easy to exploit. Division is easy to create. Gaslight illuminates a path to nowhere.

As history tries to repeat itself and thuggery at home and worldwide is on the rise, perhaps a return to minimalism is the antidote we require. Turn off the noise. Expose the form and the materials used. Circle back to the minimalist mantra: what you see is what you see.

read Kerri’s blogpost about MINIMALISM

like. share. support. comment. expose the thought. say what you see. we thank you.

buymeacoffee is a minimalist gesture exposing the essence of your support for the artists you value.

Filed under: Art, Perspective, Two Artists Tuesday | Tagged: anger, artistry, authoritarian, brand, david robinson, davidrobinsoncreative.com, delusion, division, essence, exploitation, fascism, form, gaslighting, illusion, Kerri Sherwood, kerri sherwood itunes, kerrianddavid.com, kerrisherwood.com, mantra, material, minimalism, minimalist art, pathological lie, story, studio melange, the melange, thuggery | 2 Comments »

Name Your Wine [on Two Artists Tuesday]

Posted on March 8, 2022 by davidrobinsoncreative

“Ooooh,” I said, reading the bottle, “I want to be untamed and unbound. Plush and jammy!” She rolled her eyes. I won’t tell you what she said. There might be children reading.

As wine bottles often do, it inspired an interval of time paying attention to the phrases I paste on the labels of my life. What if I described my days with wine-label terminology? Last week was definitely earthy and robust. Crusty with hearty notes of calamity.

In my work life, I’m hearing with alarming frequency the word taxonomy. We need to create a taxonomy. We are approaching a taxonomy. The study of naming. The science of definition. With what classification will we identify, and therefore label, our creation? If our product was wine, what would we say of it? Bold and expansive, yet subtle and refined? Are we talking about what it is, what it does, or defining it so it will sell? Those levers are never mutually exclusive. A written language is always an abstraction. Reaching yet never hitting its mark.

Aren’t we living in an age where the world is seeking a new-ish taxonomy? Spin your news channels and hear the same story-wine described in remarkably contradictory terms. What is fruity to one audience is classified as filthy to the other. Two labels, one wine. One team refusing to taste for themselves. We brand ourselves “divided.”

William Shakespeare either created or wrote for the first time in the English language over 1,700 words. I want him on my taxonomy team. I want him to lead my wine-life-labeling committee. Though, I imagine he would be amused to tears at our wild word-world of marketing, our reality-wielding-“news” channels, he wouldn’t be at all surprised that the power of a label pasted on an experience. “Call it what you will,” he might say, “It’s a sorry sight.” No matter. Words, words, words.

Sorry sight! A great name for a wine. A bold red blend for a brave new world. William gives it two thumbs up. Edgy and energetic, nutty and dippy with hints of crackers.

read Kerri’s blog post about WINE LABELS