The Direction of Intention

Nothing I have to say or will ever have to say is of vital importance. Therefore, your reply, if at all necessary, need not be immediate. Unless, of course, your name is Wendy and are considering whether or not you miss my face as much as Kerri’s. I was hopping up and down waiting for THAT reply. For everyone else, take your time. Get off the road.

Look up the word ‘immediacy’ and this is what you will find: the quality of bringing one into direct and instant involvement, giving rise to a sense of urgency or excitement. As painful as this is, here’s the truth of the matter: the sense of urgency is largely manufactured. And, most likely, it is waaaaay out of proportion. It’s true, we live in the age of direct and instant involvement. A good question to ask is instant involvement in what? With ‘breaking news!’ a constant fixture in a screaming 24 hour news cycle, hyper-short attention spans leaping this way and that, ubiquitous “buy now’ buttons flashing from every direction, and the ever-present fear of missing something in a never-ending stream of…what? There’s a lot of reinforcement in the notion that our input cannot wait. It can. None of it, none of what we have to say, is really all that important. If it was, truly was THAT important, we’d pull off the road. We’d stop splitting our attention so we could focus. We would eschew immediacy and become present.

Giving your full attention is a good test of importance.

What is important: living another day. That is important. Also, having a sense of perspective about the injected sense of urgency or excitement pervasive in this, the age of immediacy. After all, immediacy and presence are not the same thing.

[although I did not intend to write a public service announcement, I did… so for more, go here to read the 25 scariest texting and driving accident statistics]

read Kerri’s blog post about IT CAN WAIT

Filed under: Flawed Wednesday, Perspective, Uncategorized | Tagged: attention, david robinson, davidrobinsoncreative.com, full attention, immediacy, importance, Kerri Sherwood, kerrianddavid.com, kerrisherwood.com, manufactrured importance, paying attention, perspective, presence, studio melange, texting, texting and driving, the melange, urgency |