Our stove is almost as old as I am. It was made at a time before planned obsolescence, before things were built to break down. I imagine the people that designed and built our stove had a sense of pride in their work. They built it to last. They were from another time, closer-in-spirit to craftsmen and craftswomen than cogs in a fast moving economic wheel. I imagine the pride they felt in their work was directly connected to the loyalty they felt toward their customer and also their employer who paid them a decent wage, union benefits, a pension.
Loyalty is always a two-way street. Pride is like that, too. A job well done is well done for others.
In our times it seems almost everything operates according to the rules of planned obsolescence. Everything is quickly outdated. Replaceable. Including the customer. Including the employee.
Kerri’s question is as sadly current as it is rhetorical: What about loyalty?
read Kerri’s blogpost about LOYALTY
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The Direction of Intention 