branding | The Direction of Intention

Interchangeable! [David’s blog on saturday morning smack-dab]

Posted on September 27, 2025 by davidrobinsoncreative

There’s a debate raging in the republican ranks. They are dropping the elephant as their branding mascot in favor of either a sheep or a lemming. If I had a vote I’d go with lemming.

The animal symbol most associated with cowardice is, of course, the chicken but the committee eliminated the chicken as a possibility since they did not want to create a possible rooster confusion. Roosters are symbols of great fighters and protectors and that would be misleading in the republican re-brand.

Think about it. In the past week we’ve seen the most egregious breach of the first amendment in modern history. We’ve witnessed the president publicly call for the prosecution of his enemies while simultaneously telling the assembled leaders of the UN that they are destroying their countries. There are crickets from the grand ole party. Not a word. Not a spine. And, through it all, the party of “family values” actively protects the identities of a legion of pedophiles lurking in the Epstein files. A complete abdication of responsibility; an abandonment of reason and morality.

Sheep? Lemmings? Both have merit. Maybe a chimera! A symbolic creature made from the parts of lemmings, sheep and chicken! A chilemshep. A lemchickpeep.

Supine: failing to act or protest as a result of moral weakness. Who knew that “supine” and “republican” were interchangeable words!

read Kerri’s blogpost about SUPINE

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The Baseline [David’s blog on saturday morning smack-dab]

Posted on April 26, 2025 by davidrobinsoncreative

It is the challenge of our times: discerning what is real and what is not. We lack a baseline for truth.

Photographs used to be proof. Video and audio clips were once incontestable. No more.

We live in bubbles of outrage fueled by easy misinformation. Journalism has morphed into entertainment that amps-up the outrage. Fuels the division. Manufactured division is probably our baseline. Our shared truth.

As MM recently wrote, attributing some of our lack of discernment to, “a toxic level of the willing suspension of disbelief required for the mass consumption of “reality television”. After all, reality tv has nothing to do with reality. The act of pointing a camera at something changes the basic nature of the event into a performance. We behave differently on camera than we do off-camera. Reality television is not real just as “truth social” has nothing to do with truth. We are drowning in misnomers. We are lost in our branding.

MAGA world likes to point at 47 and call him a businessman. That, of course, is a role he played on television. In reality, off-camera, he’s driven his companies into bankruptcy six times. There’s an entire industry of media apologists and spin doctors dedicated to painting lipstick on this pig, committed to torturing cowboy-sense out of his dangerous nonsense, his incessant lies, his grift.

In the absence of discernment, conspiracy theories grow like so much mold. Many in this nation without question (or the capacity to question) swallow swill and call it sugar. Heavily addicted to outrage, fed a steady diet of an anger-drug by our media, we are rendered incapable of shared truth and impervious to common (shared) sense. And, sadly, fact-checking seems to take too much effort.

We eschew discernment.

We are in desperate need of Occam’s razor: “a guiding principle in logic and philosophy that suggests when faced with multiple explanations for a phenomenon, the simplest one is usually the best. It emphasizes the importance of minimizing unnecessary assumptions or complexities when seeking an explanation.”

The simplest explanation: “from 1981 to 2021, $50 trillion moved from the bottom 90% of Americans to the top 1%.” The minimum wage hasn’t risen since 2009. Manufactured division, divided as we are in our media-fueled bubbles of outrage, keeps us easily distracted from our actual antagonists.

Perpetually seeing red prohibits us from seeing the rest of the color-sense-spectrum, prohibits us from discernment rooted in a baseline of shared truth. It’s a fact: 90% of us grow poorer and poorer as the 1% openly trashes our democracy to give themselves a tax cut and a guaranteed cheap labor force. Is it no wonder that we are outraged?

Outrage should be our baseline. Just not focused at each other.

read Kerri’s blogpost about REALITY