The Direction of Intention

The first and most important question of the day is, “What is nougat?” I’ve always been more of a peanut M&M’s guy or, these days, a straight-up almonds, sea salt in dark chocolate lover. I’m currently accepting donations of Chocolove’s Salted Almond Butter in Dark Chocolate. You should be, too.

So, what is nougat? Originally it was honey, nuts, and egg whites but in this era of “it’s-better-not-to-know-what-I-just-put-into-my-mouth-and-called-it-candy,” I wonder what passes for nougat? I only ask because I’d never heard of a Charleston Chew so, to understand the reference, I looked it up. When I read that a Charleston Chew is, “…flavored nougat covered in chocolate flavored coating…” I immediately spotted the word “flavored” twice in the same sentence. If the chocolate isn’t really chocolate then what are the odds that the “flavored” nougat is really honey, nuts and egg whites?

To borrow and bastardize a bit of Hamlet”To eat; perchance to savor: aye, there’s the rub.” Kerri assures me that a Charleston Chew is yummy. Who cares what’s in it if it makes my toes wiggle with satisfaction? It’s the inverse argument of all those nasty foods adults made us swallow as children: who cares if it’s good for me if it makes me gag? Make me go hungry and send me to my room! Please! Caring adults forget that kids squirrel away and hide Charleston Chews beneath the mattress so banishment to the bedroom for not choking down brussel sprouts is tasty a reward.

This is key to understanding why people do what they do: we know what’s in a brussel sprout*. We have no idea what’s in a Charleston Chew. We’ll clamp down our jaws or pitch public fits rather than eat what’s good for us. Yet, we’ll happily binge on mystery snacks that are certainly no good for us but, damn-do-they-taste-good. Insight: humans are not rational beings. We puff up and proudly defend all manner of thought-nougat but can’t be bothered to look up the source or verity of the dreck we’re feeding on.

Of our current dilemmas, there is one thing that is certain: we can’t Charleston Chew our way out of this.

Take heart. There’s always Chocolove.

[*now that I’m rumored to be an adult I love roasted brussel sprouts]

read Kerri’s blogpost about CHARLESTON CHEWS

Filed under: Language, Merely A Thought Monday, Metaphor, Uncategorized | Tagged: artistry, brussel sprouts, candy, Charleston Chew, chocolate, Chocolove, compulsion, david robinson, davidrobinsoncreative.com, fact aversion, fact check, fiction, Kerri Sherwood, kerri sherwood itunes, kerrianddavid.com, kerrisherwood.com, nougat, propaganda, rational, reason, story, studio melange, the melange, thought nougat |