The Direction of Intention

Go to the AS YOU IS website and this is what you will find:

As You Is® was created to start conversations… to cause total strangers to smile… to make people think… to get others to feel so accepted they break out in impromptu dance… and to put a serious chink in the armor of racism.

Our hope is one day children can embrace being uniquely themselves, where they feel safe being different and where old people —like our founder Michael Fornwald — can age gracefully or ungracefully sans self-contempt.

Please join us by infecting others with hope one hella cool t-shirt or cap at a time.

It happened to us, just as Michael intended. Strolling down the aisle of the farmer’s market, we saw the shirts and stopped in our tracks. “What is that?” I asked Kerri. She smiled, and then laughed, and finally said, “Let’s go find out.” We talked with Michael for the next 20 minutes. He shared his story. We shared ours. We talked about acceptance of self and others. We talked of the need for hope in these ugly, divided times. And while we talked, others saw the shirts and stopped in their tracks.

We stepped aside and watched as people did double-takes. Some hovered and talked. Some danced and laughed. And talked. Some ventured into the center to talk, as we did, with Michael. The shirts started conversations.

Call it a brand or call it a mission, in Michael’s case, it is both. It’s genuine. It’s based on the premise that acceptance of others begins with acceptance of self. You’d be a fool to argue with the premise.

Amidst our divided national narrative it is a serious and legitimate question to ask: would you rather infect others with hatred or with hope? Michael’s answer is clear and he’s doing more than talking about it.

We are the proof that it’s working. We walked away infused with hope, stepping just a little bit lighter, and the conversation he inspired in us hasn’t stopped in the weeks since we happened upon his shirts.

GO HERE. BUY SHIRTS. SUPPORT THE INFUSION OF HOPE

read Kerri’s blog post about AS YOU IS