Stand Out [on Two Artist’s Tuesday]

you be you bus copy

You be you. If you think about it, who else can you possibly be? As trite as it may seem, this appeal on the side of a bus captures in simple marketing language one of the greatest paradoxes of living life in the most individualistic culture on the planet. We are reinforced to be hyper-unique but hammered repeatedly to fit in. It is the ultimate split intention. It is why we have such a ubiquitous self-help industry and so many preachers-of-purpose-seeking. Asking, “Where do I fit in?” is a terribly hard question to answer when the expectation is to stand out.

I suspect our current dedication to division is, to some extent, built upon this paradox. Split souls are generally angry souls and anger is an easy organizing principle to exploit. Tribes of anger need nothing more than enemies to bridge the split. A good enemy, real or imagined, can provide to an angry tribe both a sense of individual purpose and a place to belong.

I heard a term the other day that frightened me: low information voter. Years ago I heard an economist speak at a conference and his message was profound. A healthy democracy requires an educated populace. Without the capacity to sort through the heaps of rhetoric, pull apart the agendas to see beyond the manipulation, without some simple capacity¬† for analysis, or a bigger picture, then votes will be cast from simple, uninformed and often angry belief. In other words, democracies fall when its members do not care enough to know what they are voting for. Power will always corrupt. The brilliance of a democracy is that the people are meant to be the ultimate check on power. In order to be the check, they have to look beyond the political party line and ask, “What really happened here?”

The leaders of angry tribes need low information voters. It’s the only way they can stay in positions of power. It feels good to fit in. But, in a culture known for its individuality, it feels all the more satisfying to stand up, to stand out and ask, “What’s really going on here?”

 

read Kerri’s blog post about YOU BE YOU

 

savannah selfie WEBSITE BOX copy

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