Look For It [on Merely A Thought Monday]

it's not a problem correct aikens box copy

We live our lives diving for pen and paper or whipping out our phones to text notes to ourselves. We dive or whip because someone just said something interesting. We are trying capture something we just heard before it slips away. It is the reason we created Merely-A-Thought-Monday.

Watching an old episode of Life Below Zero, Sue Aikens, living on the frozen tundra, tossed off this yummy phrase and we both leapt. Kerri was faster on the uptake, “I got it!” she said, texting at lightning speed. I was still looking for a pen.

It is a statement of optimism made all the more meaningful because of the extreme challenges Sue Aikens faces everyday. Her bears are real. She can’t afford pessimism.

When you are a collector of phrases, a watcher of behaviors, a student of story, a few things become immediately clear. People generally focus on the negative. Take a trip to the office water cooler or go to the local coffeehouse and eavesdrop. You’ll listen to tales of dissatisfaction and conflict.  Stories of blame. There’s tons of interesting customer experience data about how readily and disproportionately we tell our tales of woe versus how rarely we tell our tales of wow.

Conflict makes for good storytelling. Tales of wow and tales of woe are both conflict driven, both rife with challenges. I dove for pen and paper because this simple phrase, Sue’s mantra, captures perfectly the distinction, the line that defines a tale as wow or woe.

It depends upon where you place the conflict. In most water cooler tales of woe, the conflict is an endpoint. “Can you believe that happened to me.” The main character, the storyteller, is the victim in the story. Tales woe are told and forgotten. They are replaced by the next yummy woe.

In tales of wow, the conflict is a driver, a propeller toward an end that is not yet visible. The main character is a seeker. The challenge is fuel. “I will find it. I will make it happen.” Tales of wow are unique in that they are usually told by others.

It is human isn’t it? A messy walk between woe and wow. Who hasn’t screamed to the sky, “Why is this happening to me?!” Who hasn’t stopped the presses, found a quiet spot, and thought, “I’m going to figure this out.” Not a problem.

 

read Kerri’s blog post about SUE’S QUOTE

 

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