Tap Into It

775. Join me in inspiring truly powerful people. Each day I will add a new thought, story or idea to support your quest and mine.

What is the original “why?” What is your reason for doing what you do? During a break in the Design for Demand class I eavesdropped on a conversation between Skip and one of his students. The student asked, “Isn’t making money the reason “why.” It can be a reason. It’s not the reason.

Before the break the students were doing business pitches followed by a discussion about their reasons for creating the business. Skip showed them Simon Sinek’s terrific TED talk explaining what distinguishes a great business from a mediocre business. In the talk Simon explains his golden target with the reason “why” occupying the center. A great business operates from why. How and what occupy the middle and outer rings of the target. Mediocre businesses confuse their what and how with why. This might seem obvious but it’s not.

In another class, I recognized that the MBA students think the single reason they are getting a degree is to get a better job. They’ve confused their why with the what. Getting a better job can be a reason. It’s not the reason. K-12 education believes that the purpose of education is to raise test scores. They’ve confused why with how – and it is debatable whether raising test scores is a viable how. In our lives we have an abundance of “how and “what” reinforcement. It is no wonder we sometimes misplace our why.

In the modern age, people without a clear understanding of their “why” will generally buy something to fill the void. It is a temporary hit but delays the recognition that there is nothing substantial driving their life. Or, they’ll numb themselves, distract themselves or sabotage themselves. Either way, the “why” gets lost in the “what.”

Everyone has a why. Sometimes you have to wipe off a layer of dust or muster enough courage to look beyond the purchases. It is there. It’s waiting to be sourced. If your current answer to the question, “What’s the point?” is to raise your test score or to get a better job, stop and ask yourself, “What else is true?” Look beneath the superficial and you will find a spring that will rejuvenate you and keep you nourished for the arc of your life. Tap into it.

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